Soo Mill wanted a fresh, new site. They wanted to refocus their brand and selling tactics from an installation store to the-go-to place for all your renovation needs.

Diamond created their new site with this in mind by:

  • Highlighting their 100th anniversary and tailoring their experience with a step into the ‘new century’- new branding; new concept; new services.
  • Redoing their existing site to showcase the redirection in brand, without compromising their history. All the same great service but refocused on being the Sault’s renovation specialists – a reflection of their extensive experience.